He has been an advertising/marketing executive for over 30 years with TimeWarner and has produced three movies: “The Impossible Spy” (John Shea, Eli Wallach) with BBC-TV for HBO, and now on DVD; “The Great Charlie Chan” for Warner Bros.; and “7 Surprizes” with The National Film Board Of Canada.

Other production credits include such programs as “Hermitage Masterpieces,” an extraordinary 9-hour art history series seen on PBS, and also now on DVD. In addition, he is currently distributing several other documentary series, how to programs, and “Over The Edge,” a reality TV series.

1. "How To Turn A Good Idea Into A TV Movie Or Television Series"

2. "5 Ways To Market Your TV Production At TV/Cable Trade Shows"

3. "How To Sell Your Show For TV/Cable/Video/ New Media...10 Things To Do; And 10 Not To Do"

4. "7 Tips About How To Sell Your Show In The International TV Market"

5. "3 Ways To Make Extra Money With Your TV Project"

THE BUSINESS OF TELEVISION

This comprehensive course is designed for all those looking for a clear understanding of what’s now happening in the rapidly changing worldwide business of television, now transforming with new directions for the networks, the dynamic growth of cable, the Internet, domestic and international syndication, Home Video/DVD -- also including cell phones, VOD and Tivo. Emphasis is on what you need to know and do to find a good and rewarding job, or to become a successful independent producer and/or distributor. Each class is a multimedia presentation illustrating programming trends, as well as the showmanship and sales strategies for key industry conventions that generate the business. The course is also highlighted with special presentations of “What You Need To Sell Your Show” and the do’s and don’ts of “How To Make A Deal” in this amazing industry.

- "The class was full of information not readily available from other sources. Professor Chertok clearly spends much time preparing."

- "Great class, very informative, good handouts, excellent presentations."

- "I thought instructor Chertok was excellent! It was obvious that he knew his stuff and enjoyed teaching it."

- "I really appreciate Mr. Chertok's knowledge, time, energy and enthusiasm that he brings/puts into the class."

- "Although I had reservations walking into this class because of the shortened time span, I was surprised with the amount of information that was packed into that amount of time."

- "I traveled in from Bucks County, PA each week for this class and what a GREAT! experience it was."

- "This class was exactly the reason why I am attending this certificate program."

- "Harvey Chertok is 'dynamite.' This was my first class at NYU and the University couldn't have had a better ambassador."